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Tracking Conversions with Meta Ads Manager

Learn how to connect Ambit to Meta Ads Manager to track opt-ins and booked calls automatically.

Updated over a month ago

Ambit lets you track form submissions and booked calls from your pages directly inside Meta Ads Manager—with no code and no extra setup.

Once connected, Ambit automatically sends conversion events to Meta so you can optimize your ads for real outcomes, not just clicks.


What this integration does

When someone interacts with your Ambit pages, we automatically send standard Meta conversion events:

  • Lead → when someone submits a regular form

  • Schedule → when someone successfully books a call

These are standard Meta event types, which means you can select them directly inside Meta Ads Manager without creating custom conversions.


How to connect Meta Ads Manager to Ambit

  1. In your Ambit workspace, go to:
    Settings → Integrations → Ad platforms

  2. Click Connect Meta Ads Manager

  3. Paste in your Meta Pixel ID

  4. Click Connect

That’s it—no scripts, code, or extra configuration.

Once connected, Ambit will automatically start sending conversion events.


Using the events in Meta Ads Manager

After connecting your Pixel:

  1. Create a new Leads campaign in Meta Ads Manager

  2. When prompted to choose a conversion event, select:

    • Lead → for form submissions

    • Schedule → for booked calls

  3. Launch your campaign as usual

Meta will now optimize your ads based on real conversions coming from Ambit.


What you don’t need to do

  • No Meta Pixel scripts to install

  • No custom events to configure

  • No custom conversions to create

  • No technical setup or developer help


Summary

  • Connect Meta Ads Manager by pasting your Pixel ID

  • Ambit sends:

    • Lead events for form submissions

    • Schedule events for booked calls

  • Use these events directly in Meta Ads Manager

If you have any questions or want help validating your setup, just reach out through the in-app chatbot or shoot an email to [email protected].

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