Add the tracking snippets, integrations, or scripts a third-party tool needs.
Some integrations need a snippet of code on your page — a tracking pixel, a chat widget, a verification meta tag. The custom code area lets you drop those snippets into your funnel's or right before the closing tag.
Available on paid plans.
Add code to your funnel
Open your funnel's settings.
Find the Custom code section.
Paste the code into either the Head field or the Footer field, depending on where the tool you're using asks you to put it.
Most marketing and analytics snippets go in the head. A few (like some chat widgets) belong in the footer. The tool's own instructions will tell you which.
Publish the funnel for the code to take effect on the live site.
What you can and can't use it for
Custom code is for adding small snippets from established tools — analytics tags, chat widgets, third-party tracking pixels, ownership verification, structured data.
It's not a way to rewrite your funnel's layout or behavior. The funnel's pages, blocks, and theme own the actual structure and styling.
Things to watch out for
Test after you publish. A bad snippet can break your page's rendering. Open your live funnel and check that every page still loads correctly.
Don't add the same snippet twice. If you have a pixel set up through the Meta pixel integration, don't also paste the same code into the head — you'll double-count events.
Keep it minimal. Each script you add slows the page down. Add only what you need.
Where to go next
How do I connect the Meta pixel to my funnel?
How do I publish a funnel?