Drop your pixel ID in once. Every funnel page reports back to Meta.

If you're running Meta ads to your funnel, you need the pixel connected. Without it, Meta has no way to learn which ad clicks turned into leads, and your ad optimization stays in the dark.

The pixel ID is the long numeric identifier you see in your Meta Events Manager. If you don't have one yet, create a pixel in Meta first.

Every page of every funnel in your workspace fires the Meta pixel when a visitor loads it. Specific events fire at meaningful moments — when a lead is captured, when a call is booked — and those events flow into your Meta Ads Manager so you can optimize on them.

See Which Meta events does Ambit track? for the full list of events.

After you connect the pixel and publish your funnel, open your Meta Events Manager and look at the test events tool. Visit your funnel in a fresh browser tab and walk through it. You should see PageView, Lead, and Schedule events firing in real time.

If nothing shows up, double-check that the pixel ID is correct and the funnel is published.