Tell the assistant who you are once, so it doesn't have to guess every time.
The workspace AI context is a piece of background information you set on your workspace. Every time the AI assistant rewrites copy or generates content, it reads the context first. That keeps the output on-brand and on-topic without you having to repeat yourself.
Where to set it
Open your workspace settings.
Find the AI context section.
Write a short summary of your business, your audience, and your voice. Save.
The context applies across every funnel in the workspace.
What to put in it
A useful AI context covers:
Who you are and what you sell
Who your audience is, in enough detail that copy can be specific
Your voice — the tone you use, the kinds of words you avoid, the personality your brand has
Any common references you make in your copy — your method, your framework, your most-used examples
A few paragraphs is plenty. The goal isn't a full brand guide — it's enough context that the assistant doesn't write generic copy.
When to update it
Update the AI context when:
Your offer changes — you launch a new program, you raise prices, you change your audience
You notice the assistant drifting off-voice — add the specifics that would have kept it grounded
You rebrand — update the tone notes so future generations match
Where to go next
How do I rewrite copy with the built-in assistant?
How does Ambit generate a funnel from my business description?