Separate brands, separate businesses, or separate contexts each get their own workspace.
A workspace is a self-contained world: its own funnels, its own contacts, its own team, its own billing. Creating a second workspace makes sense when you need a clean separation between two parts of your work.
Create a workspace
Open the workspace switcher.
Choose New workspace.
Give the workspace a name.
Confirm.
The new workspace opens immediately, empty and ready for you to build in.
When to use a second workspace
You run multiple brands. Each brand needs its own funnels, contacts, and (often) its own billing relationship.
You're an agency working on behalf of clients. A workspace per client keeps their data separate and lets you hand over a workspace clean when the engagement ends.
You want to keep production and experiments fully separate. A separate workspace is the cleanest way to test radical changes without risking your real data.
When not to use a second workspace
If you want to run a different funnel or a different campaign, you don't need a second workspace. Several funnels in the same workspace is the simpler answer.
The right time for a second workspace is when the data, branding, or team should be fully separate.
Switching between workspaces
Use the workspace switcher to move between any workspaces you're a member of. See How do I switch between workspaces?.
Where to go next
How do I switch between workspaces?
How do I invite and manage team members?