Set your brand once, apply it to every funnel you build.

Themes are saved on your workspace, which means a theme you set up for one funnel is available to every other funnel in the same workspace. You don't need to rebuild it.

The funnel updates to use the theme immediately.

When a theme is applied to several funnels and you edit the theme, every funnel using it updates. That's a feature when you're making a consistent brand change (a new color, an updated logo treatment), and a risk when you're experimenting.

If you want to try a variation without affecting your live funnels, duplicate the theme first and edit the copy. Apply the copy to a draft funnel, see how it looks, and only swap it in everywhere when you're happy.

If you run separate brands out of the same workspace, you can keep a theme for each one. Pick the right theme when you create each funnel, and every funnel stays on-brand with no extra work.

For workspace-wide brand separation (separate billing, separate team members, separate contacts), use separate workspaces instead. See How do I create a second workspace?.