A theme is the visual identity of your funnel — the colors, fonts, and styling that make every page feel consistent.
A theme controls how every page in your funnel looks. Set the colors once, set the fonts once, and every block on every page uses them automatically. Change the theme and the whole funnel updates at the same time.
What's in a theme
A theme bundles together:
Colors — your primary brand color, supporting colors, and the colors used for text and backgrounds
Typography — the fonts used for headings and body text
Layout styling — spacing, button shapes, shadows, and the other small details that add up to a consistent look
Why themes are worth setting up
Two reasons.
First, consistency. Without a theme you end up tweaking each block by hand, and the small inconsistencies (one shade of blue here, a different font weight there) add up to a page that doesn't feel polished.
Second, speed. A theme means you don't have to make a design decision every time you add a block. You make the decisions once at the theme level, and the editor applies them everywhere.
Where themes live
Themes are saved on your workspace, not on a single funnel. That means you can reuse the same theme across every funnel you build, or set up different themes for different brands.
Where to go next
How do I create a theme?
How do I apply a theme preset?
How do I reuse a theme across funnels?