A preset is a ready-made starting point you can take in any direction.
A theme preset is a complete theme that's already designed and ready to go — colors, fonts, spacing, button styling, all of it. When you pick a preset, the look of your funnel changes immediately. From there, you can keep it as-is, or tweak any part of it.
Pick a preset
When you create a new theme, the first step is choosing a preset. Each preset has a distinct visual personality, so pick the one that's closest to how you want your funnel to feel.
Don't agonize over the choice. A preset is a starting point, not a commitment. You can always tune the colors and fonts after you pick.
Make it yours
Once a preset is applied, the rest of the theme builder lets you customize on top of it:
Swap the colors for your own brand palette
Change the fonts to match your brand
Tweak the spacing or button styling if you need a different feel
The preset gives you a fully-designed baseline, and your changes refine it from there.
Switching presets mid-build
If you've already customized a theme and decide a different preset would suit better, switching presets resets the styling to that preset's defaults. Any custom colors and fonts you've set will be overwritten, so make a note of your settings first if you want to bring them back.
Where to go next
How do I create a theme?
How do I customize colors and fonts?