Walk through the theme builder once. You'll have your brand applied across every page.
Open the theme builder
From a funnel in the editor, open the theme settings and choose New theme. The theme builder opens and walks you through the choices that make up your visual identity.
What you'll set
The theme builder asks you to:
Pick a preset as a starting point. See How do I apply a theme preset? for what a preset is and how to pick one.
Set your brand colors. Your primary color and any supporting colors carry through to buttons, links, and accents.
Pick your fonts. One font for headings, one for body text. Pick combinations that read clearly on both desktop and mobile.
Name and save the theme. Give it a name you'll recognize ("Coaching brand 2025"), so you can find it later.
Apply the theme
When you save, the theme is applied to the funnel you're in. From now on, every block on every page of that funnel uses the theme's colors, fonts, and styling.
Editing a theme later
Open the theme from your funnel at any time, change any setting, and the funnel updates everywhere the theme is in use.
Where to go next
How do I customize colors and fonts?
How do I reuse a theme across funnels?