The more specific your description, the more useful the funnel.
The funnel Ambit generates is as good as the description you give it. A vague description gives you a generic funnel. A specific, well-targeted description gives you a funnel that already sounds like you.
The four ingredients of a strong description
A description that produces a strong funnel includes:
Who you serve. Not "small businesses" — "B2B SaaS companies between $1M and $10M ARR." Not "people who want to be healthier" — "women in their 40s recovering from burnout." Specificity here drives everything downstream.
What you do for them. The outcome, not the activity. "Help them double their hiring velocity," not "do recruiting consulting."
How you do it. A one-sentence summary of your method or approach. This is what gives your start page its angle.
What the call is for. Free strategy call, fit assessment, paid consult, free intro to a longer program. The funnel adapts to which it is.
Examples that work
Compare:
"I'm a business coach."
vs.
"I help solo consultants who already make $10–20K/month build a productized service so they can stop trading hours for dollars. The discovery call is a free 30-minute fit assessment for my 12-week productization program."
The second one produces a real funnel with real copy. The first produces filler text.
What to do after generation
Read every piece of copy on the generated funnel like a prospect would. Where the copy is too generic, rewrite it in your own voice. Where the qualification questions don't match your real qualification criteria, rewrite them.
The generation is a strong starting point. The funnel that books calls is the one you polished from there.
Where to go next
How does Ambit generate a funnel from my business description?
How do I rewrite copy with the built-in assistant?