Ask the questions that decide who reaches your calendar.

A qualify page is where you separate fit-leads from everyone else. Every question on a qualify page is an opportunity to learn something useful — and a chance to disqualify someone who isn't ready.

In the funnel editor, add a new page and choose Qualify as the page type. The page appears in your flow with one default question you can edit.

Each question is its own block on the page. Open the block to set the question text and any answer options. You can add as many questions as the page needs.

The questions Ambit generates for you when you create the funnel are a strong starting point, but they're written without knowing the specifics of your business. Read every question like a prospect would, and rewrite the ones that don't match your actual qualification criteria.

Once your questions are in place, set the qualification rules that decide who continues. Rules live in the funnel logic settings — see How does lead qualification work in Ambit? for the full walkthrough.

If your qualification process has stages — for example, a first page to filter on a hard requirement, and a second page that asks for more nuance — you can chain qualify pages one after another. The visitor moves through them in order, and the rules apply at the end.