Four page types, each with a job to do.

A funnel in Ambit is made of four kinds of pages. Every page type has a clear role in moving a visitor toward a booked call (or politely off to somewhere else).

The start page is the first thing your visitor sees. Its job is to land the offer and earn the click. A start page usually includes a clear headline, a short pitch, social proof, and a single call to action that sends the visitor into your qualification flow.

You can have multiple start pages in a funnel if you're running different campaigns or audiences through the same qualification and booking flow.

A qualify page asks the questions that decide whether a visitor is the right fit for what you sell. Each qualify page can hold one or more questions, and you can chain several qualify pages together if your qualification has stages.

The answers a visitor gives are saved to their contact record and used to route them to either your booking page or your disqualify page.

The booking page is where qualified visitors pick a time on your calendar. It shows the dates and time slots that are actually free, and it locks in the call once the visitor confirms.

You configure the booking page with your meeting details: how long the call is, how far ahead leads can book, and the minimum notice you need.

The disqualify page is where you send people who aren't a fit. The best disqualify pages don't burn the bridge — they thank the visitor, explain (in one line) why now isn't the right time, and point them somewhere useful: a free resource, a waitlist, a different product.