A funnel is a small site that turns a visitor into a booked call.
In Ambit, a funnel is the whole journey a lead takes between landing on your page and showing up to a call with you. It's made of pages and emails, all stitched together inside one project.
What's inside a funnel
A typical funnel includes:
A start page that introduces you and your offer, and invites the visitor to take the next step.
Qualify pages that ask a handful of questions to figure out whether the visitor is the right fit for what you sell.
A booking page where the right-fit leads pick a time on your calendar.
A disqualify page that politely sends the wrong-fit leads somewhere useful.
Emails that confirm the booking and remind your lead as the call gets closer.
You don't have to build any of this from scratch. When you create a new funnel, Ambit generates all of these pages for you using a short description of your business.
How a funnel works for the visitor
The visitor lands on your start page, clicks through to the qualification questions, answers them, and is then routed to one of two places. If they're a good fit, they reach your booking page and pick a time. If they're not, they reach your disqualify page. Either way, the right outcome happens automatically.
How a funnel works for you
You build the funnel once, publish it, and share the link. The qualification, routing, booking, and reminders run on their own. You spend your time on calls with leads who are worth your time, not on filtering and chasing.
Where to go next
How do I create my first funnel?
What page types can I add to a funnel?