Qualification rules disqualify on a match. Everyone else is qualified by default.

Ambit's qualification logic uses a model called disqualify on match. It's the opposite of how most people first imagine qualification, and once you understand it, the rest is straightforward.

Every visitor who reaches the end of your qualify pages is qualified by default. They'll be routed to your booking page unless a rule says otherwise.

This is intentional. The goal of qualification isn't to prove that someone deserves to talk to you — it's to filter out the people who clearly aren't a fit. Anyone whose answers don't trigger a disqualification rule is, by definition, a fit, and the funnel sends them to book.

Each rule you set up describes the conditions under which a visitor should be disqualified. If a visitor's answers match any of the conditions you've set, they're routed to your disqualify page. If their answers don't match anything, they continue to the booking page.

You're writing rules around the wrong-fit answers, not the right-fit ones. Some examples:

The visitors who answer everything in a way that doesn't trip a rule are the ones who reach your calendar — and they are, by your own definition, the right fit.

Disqualify-on-match has a useful property: as you learn what a bad-fit lead looks like, you can keep adding rules without rewriting the ones already there. Each new rule narrows the funnel a bit more. Your calendar gets cleaner over time, automatically.