Ambit tells you. Your current funnels keep running. You upgrade or clean up.

Every plan has limits — on how many funnels you can publish, how many contacts you can store, and how many team members you can have in your workspace. Hitting a limit doesn't break anything. It pauses your ability to add more of whatever you've hit the cap on, until you either upgrade or free up some room.

You'll see a prompt when you try to create a funnel beyond your plan's limit. Your existing funnels keep running — leads still come in, calls still get booked. You can't add a new funnel until you either upgrade or unpublish one of the existing ones.

When your contact count hits the cap for your plan, no new contacts can be created through your funnels. The funnels themselves still work — visitors can browse the pages — but submissions that would create new contacts are blocked.

To stay under the cap, you can:

When you try to invite a team member past your plan's cap, Ambit will prompt you to upgrade. Your existing team members keep their access — only new invitations are blocked.

The limits aren't there to nickel-and-dime you. They're there to keep the plans honest: a starter plan and a higher plan can't have the same headroom and the same price. We keep the limits where they are so that growing into a higher plan is a real signal of growth, not a billing event in disguise.