Every page in a funnel is a stack of blocks. Here's the full set.
A block is a single piece of content on a page. Pages are built by stacking blocks together — a heading, then an image, then a button, then a form. You add, remove, and rearrange blocks in the editor.
Content blocks
Heading and text — your copy. Headings for the big lines, text for the supporting paragraphs.
Image and video — drop in product shots, headshots, demo videos, or testimonials.
Button — the call to action that moves the visitor to the next step.
Form and question blocks
Form — collect a contact's details (their name, their email, anything else you want to know).
Multiple choice — ask a question with a set of pre-written answers.
Phone — collect a phone number with a country dial code selector.
Trust and conversion blocks
FAQ — answer the common objections before they turn into hesitation.
Logo carousel — show off who you've worked with or where you've been featured.
Countdown — create urgency around a deadline.
How to add a block
In the funnel editor, find the space between two existing blocks where you want the new one to go. Click the add control and pick the block type. The new block appears with a default state you can customize.
Where to go next
How do I add a form block?
How do I add a multiple choice question?