The button is the moment of decision. Make it obvious, and make it clear what happens next.
A button moves a visitor from one page to the next. It's the most important block on most pages, because nothing else matters if the visitor doesn't click it.
Add a button block
In the funnel editor, add a button block to the page. Set:
The button label — the words on the button itself
What the button does — go to the next page in the funnel, jump to a specific page, or open an external link
Write a label your visitor can act on
Good button labels are specific and tied to the outcome the visitor gets. "Book my consult" beats "Submit." "See if I'm a fit" beats "Continue." If the label could appear on any button on any site, rewrite it.
Avoid generic verbs ("Submit," "Click here," "Go") and avoid leading with what the visitor has to do ("Fill out this form"). Lead with what they get.
One primary button per page
A page with three calls to action gives the visitor three reasons to hesitate. Most funnel pages do their best work with one primary button. If you genuinely need a secondary action (a "no thanks" link, for example), make it look secondary — smaller, less colorful, less central.
Where to go next
How do I add a heading or text block?
What page types can I add to a funnel?