Insights is the page that tells you how each funnel is actually doing.
Open Insights
Choose Insights in the left navigation. The page opens for the funnel at the top of your list. Use the funnel selector at the top of the page to switch to a different one.
What you'll see
Insights for a funnel shows you:
How many visitors landed on each page of the funnel
The conversion rate from each page to the next — what percentage of visitors moved forward
A trend over time for the funnel as a whole
Total leads captured and total bookings made in the time period you're looking at
How current the data is
Insights updates close to live. A lead who books a call right now will show up in the numbers within a few minutes.
What it doesn't show
A few things Insights doesn't surface directly:
Who the leads were — those live on the Contacts page
Ad-source breakdowns — for cross-checking against your ad platform, use UTM parameters and the ad platform's own reporting
No-show vs. show rate — you'll track this yourself on the calls themselves
Where to go next
How do I read the funnel step chart?
What metrics should I watch to book more calls?