Use a deadline to give a hesitant visitor a reason to act now.
A countdown block shows a ticking timer counting down to a date and time you set. It's the right tool when a real deadline applies — an enrollment closes, a cohort starts, a price changes.
Add the block
In the funnel editor, add a Countdown block to the page. Open it to set:
The end date and time the timer counts down to
How often it resets, if at all — one-time, daily, weekly, or monthly
Whether to show seconds, or only days, hours, and minutes
When the countdown hits zero, the timer stays at zero. The page is still live.
Use real deadlines
Countdowns work because the deadline is real. If the same countdown resets every day forever, visitors notice — and once they do, every countdown on every page loses its weight. The timer is sharpest when the deadline is true and the consequence of missing it is real.
If you don't have a real deadline, leave the countdown off. Other blocks (a strong headline, social proof, a specific offer) do more work for a longer time.
Where to put it
A countdown on the start page, right above or below the main call to action, is the most common placement. Above the call to action gives context for the urgency; below the call to action reinforces it after the visitor has read the pitch.
Where to go next
How do I add a button?
What blocks can I add to a page?